Do not assume, "if we build it, they will come." Adult Formation is not a field of dreams. After you work out the structures and times for formation, post them and teach them to the congregation. Most adult educators know that they must advertise content, but few think of advertising the structures that carry content. Create a culture of expectation for Sunday morning adult education, your Thursday night classes, or weekly Web offerings. Make it clear in print, to the board, and online exactly when, where, and how people can expect to find resources, community, and events that will help shape their spiritual journeys. Publicize your overall program without specifics, so people can anticipate the spiritual formation offerings and plan accordingly.

Questions to consider: